We like to say that NEED is made by real people, for real people, but what does that actually mean?
MADE BY REAL PEOPLE means we’re honest about who and how we actually are, about what we do, how we do it and why we do it. For example: we want to make money but won’t maximise profit at the cost of people or the environment; we don’t use plastic in our packaging (but we do use cling film to secure our products on shipping pallets); we use no artificial colours or flavours but some nature-derived emulsifiers are necessary to make our products smooth and creamy; we use soya milk to make our ice cream, which has a much smaller environmental footprint than cow’s milk, but the soya milk comes from Spain, which is not ideal. We could go on but you get the point.
We’re convinced that contemporary consumers see right through the marketing speak and value honesty and transparency from the people who make their food. Of course, we still photoshop product pictures and file away on our sentences so we look and sound as good as possible but you can trust that what you see and hear from us is at most a little polished but always truthful at its core.
MADE FOR REAL PEOPLE means we make ice cream for how people actually are, dietary restrictions and all. We believe EVERYONE deserves amazing ice cream and ice cream sandwiches, including the 10-20% of the UK population that is lactose-intolerant (rising to 80-90% in parts of Asia and 60-70% in parts of Africa - we have big plans for the future!), or the roughly 14% that suffer from coeliac disease or are gluten-intolerant, or those following kosher or halal diets (please note we’re not yet certified as either). However, so should everyone else who doesn’t have any dietary restrictions. That’s why we have spent 6 years perfecting our recipes, improving our products from solidly good ice cream treats into ones that are second to none (plant-based or dairy) in flavour and texture while also being 100% plant-based and gluten-free.
